What is a casino affiliate?
A casino affiliate is a company or individual that refers players to online casinos and earns a commission for doing so. Affiliate marketing is the primary channel through which online casinos acquire new customers. Review sites, comparison tools, sports blogs, and social media personalities often operate as casino affiliates.
How affiliate commissions work
Casinos pay affiliates in a few ways. Revenue share (revshare) gives the affiliate a percentage of the net revenue generated by referred players, ongoing for the lifetime of that player’s activity. Cost per acquisition (CPA) pays a flat fee for each depositing player referred. Hybrid deals combine both. Commission rates for casino affiliates vary widely.
What this means for players reading reviews
Casino affiliate sites earn money when you sign up through their links. This creates a financial incentive to recommend casinos that offer the best affiliate terms, which may not always align with the best player experience. Reputable affiliate sites maintain editorial independence and include negative reviews, but it’s worth being aware of the incentive structure when reading casino recommendations online.